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Sustainability

The Story of Bottled Water with Annie Leonard

From the Story of Stuff Project once again digs deep into the fabric of American living to pull out and examine the flaws of a wasteful living.

As Annie Leonard so elegantly put it, "It's time to take back the tap!"

"The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the bottled water industrys attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.

Our production partners on the bottled water film include five leading sustainability groups: Corporate Accountability International, Environmental Working Group, Food & Water Watch, Pacific Institute, and Polaris Institute.

And, for all you fact checkers out [this amazing zip file]"
Sustainability explained through animation.

The best summation required to understand the principles of sustainability. It's quick, easy to grasp, and logical unlike current non-sustainable policies that threaten our very way of life.



The four definitive care instructions for sustainability as defined by Swedish scientist decades ago:
1. Reduce our dependence on fossil fuels and heavy metals
2. Reduce our dependence on synthetic chemicals that persist in nature
3. Reduce our destruction of nature
4. Ensure that we do not stop people globally of meeting their needs.

The best summation required to understand the principles of sustainability.

Shiftin the tide from monoculture to biodiversity with Holistic Management Int.

"Holistic Management® has been restoring damaged land to health
for over 25 years, and is in use today on more than 30 million acres
on four continents." (Click here to visit their website)

Monocultures vs. Biodiversity

Unless we're talking high-end corporate executive profit, it's hard to talk benefits of monoculture.

Gabriel Cousens, MD, considers what he calls "authentic" foods grown from holistic, vegan nature farming to be the future of agriculture.

To summarize the foundational points of this practice, I will quote Doctor Cousens from his book, Rainbow Green, Live-food Cuisine, "These principles are: (1) all food is produced by the growers who sell it; (2) fresh fruits and vegetables are produced within a 50- to 150- mile radius of the place of their final sale; (3) seed an storage crops are produced within a 300- mile radius of their final sale; (4) the growers' fields and greenhouses are open for inspection at any time, and the customers themselves can be the certifiers of their food; (5) all of the agricultural practices used on the farm selling 'authentic' are chosen to produce food at the highest nutritional and vibrational qualities; (6) soils are nourished as they are in the natural world with farm-derived organic matter, minerals, and particles from ground rot; (7) green manures and cover crops are included with broadly based crop rotations to maintain biodiversity; (8) pest-positive rather than pest-negative philosophy is involved, recognizing that pests appear when there is an imbalance and focusing on how to correct the cause of the problems rather than treating the symptoms. This is a holistic approach to farming. The goal, of course, is vigorous, healthy crops that are endowed with inherent powers to resist pests. (9) Any authentic farm or garden land would be a zone free of genetically modified organisms.
Seed Vault Reaching Milestone to Become the World's Most Diverse Repository of Food Crop Seeds

The Svalbard Global Seed Vault officially opened Feb. 26, 2008, when it received its first shipment of 100 million seeds, originating from more than 100 different nations. In March 2010, its collection will top 500,000, and it will become the most diverse collection of food crop seeds anywhere on Earth.

Known as the "doomsday" seed vault, it is a global insurance policy, ensuring that a diverse variety of food crops survive threats such as disease, pests, droughts and other natural disasters, and global warming.


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The Svalbard Global Seed Vault will protect unique varieties of food staples such as eggplant, lettuce, barley, potato, maize, rice, wheat, cowpea and sorghum. The latest shipments also include varieties familiar to Americans: 400 samples from the Seed Savers Exchange in the U.S., an Iowa-based nonprofit group that is preserving rare garden species, many of them brought to North America by immigrants from Europe, the Middle East and Asia. Among them: the German Pink tomato, a rare hardy sweet variety transported to Iowa in 1883 by a Bavarian immigrant who is the grandfather of one of the co-founders of the Seed Savers Exchange.

Established by Norway as "a service to the world," it is the most comprehensive and diverse collection of seeds on Earth.

Besides preserving unique varieties of crops threatened with eradication, the seeds stored will be available should a natural or man-made catastrophe necessitate restarting agricultural production on a regional, or even global scale.

Situated on a remote island in Norway's Svalbard archipelago, the Global Seed Vault sits at the end of a 410-foot tunnel dug into Arctic permafrost. Even if the locally sourced electricity fails, conditions should maintain temperatures under zero degrees (F), cold and dry enough for some seeds to remain viable for 1,700 years (wheat) to 20,000 years (sorghum).

Even under the worst global warming scenarios envisioned the vault would remain frozen for 200 years. The facility also is secured with four heavy steel doors, each with separate locks requiring varying levels of security clearance to unlock.

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Construction began in July 2006 on the Svalbard Global Seed Vault. Originally scheduled for completion in September 2007, the first seeds were delivered in February 2008.

The remote location, harsh conditions and unique engineering were all challenges for builders. For nearly four months every year, the region is completely dark.


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Construction of the Svalbard Global Seed Vault took more than a year and a half, and was originally projected to cost $4.8 million.

The natural insulation offered by the permafrost and long winter night will help keep the seeds stored at about -0.4 degrees (F).

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The International Treaty on Plant Genetic Resources, which created a framework for securing the world's plant biodiversity, made the Svalbard Global Seed Vault possible. The facility, with its 410-foot tunnel to the vault, is secured with four heavy steel doors, each with separate locks requiring varying levels of security clearance to unlock.

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The ventilation system at the Svalbard Global 'Doomsday' Seed Vault runs on a single 10-kilowatt condenser, and keeps seeds stored below zero degrees (F). Electronic transmitters linked to a satellite system will monitor temperature and other conditions, and communicate the information to managers at the Nordic Gene Bank in Longyearbyen. If the electricity fails, the underground Arctic conditions would sustain below-freezing temperatures, thereby keeping seeds dormant.

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Beyond the facility's high-tech security, the "ultimate safety net for the world's seeds" is protected by its location. Svalbard is a group of islands more than 600 miles north of mainland Norway.

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The largest town near the Global Seed Vault is Longyearbyen (pop. 1,800), the world's northernmost town with more than 1,000 residents. The airport is the northernmost point in the world serviced by scheduled flights.

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Artist Dyveke Sanne and KORO, a Norwegian art agency, designed a steel roof with prisms and mirrors designed to reflect polar light in the summer. During the long, dark winter months, a network of 200 fiber-optic cables will emit a muted greenish-turquoise and white light, reminiscent of the Northern Lights.

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The apocalyptic scenario envisioned by the Svalbard Global "Doomsday" Seed Vault is buoyed by the ingenuity and inventiveness that is demonstrated by its design and construction. With luck, the seeds collected in the vault will never be needed to restart world agriculture after a catastrophic loss. If the need should arise, the vault is equipped to store 4.5 million varieties (2 billion seeds) safely for hundreds, if not thousands, of years.

Author: Dan Shapely






Study Says Drug Manufacturing Facilities are Major Source of Drugs in Drinking Water

A five-year study conducted by U.S. Geological Survey (USGS) researchers has found that pharmaceutical manufacturing facilities are a "significant source" of pharmaceuticals that enter the local environment.

From 2004 to 2009, USGS researchers tested outflow samples from two wastewater treatment plants in New York State where more than 20 percent of the water received by the plants is from pharmaceutical manufacturing facilities. The researchers found the pharmaceutical concentrations in the treated water that ends up in your faucet were 10 to 1,000 times higher than the outflows from 24 water treatment facilities around the U.S. (including one in New York State) that do not receive water from pharmaceutical manufacturing facilities.

Significant Levels of Pharmaceuticals Found in Samples
While the concentrations of pharmaceuticals varied from sample to sample, the maximum concentrations were significant, and included:

  • 3,800 parts per billion (ppb) of metaxalone, a muscle relaxant
  • 1,700 ppb of oxycodone, an opioid prescribed for pain relief
  • Greater than 400 ppb of methadone, an opioid prescribed for pain relief and drug withdrawal
  • 160 ppb of butalbital, a barbiturate
  • More than 40 ppb of phendimetrazine, a stimulant prescribed for obesity,
  • More than 40 ppb of carisoprodol, a muscle relaxant
  • 3.9 ppb diazepam, an anti-anxiety medication

It should be noted that levels in receiving streams were considerably lower due to dilution, but also that researchers detected levels of pharmaceuticals up to 20 miles downstream. Numerous studies have looked at pharmaceuticals levels in streams and aquifers across the U.S., and levels are typically below 1 ppb, so these levels are of concern.

Additional Studies Documenting Other Pharmaceuticals
While the study looked at seven pharmaceuticals, additional pharmaceuticals were also detected in the samples and ongoing studies are documenting their levels.

The study is part of a long-term effort to determine the effects of chemicals and to help develop effective water management practices.

::USGS news release


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